Our Marketing Focus in 2022
For years Flip Goalie has focused on the consumer market and we have not had the sales success we expected. There are several reasons for this, but that is a topic for another post. Today we will discuss how we are changing our marketing direction in 2022.
This year, Flip Goalie Lacrosse will be targeting the B2B market. Any small-goods product company needs to be in as many retail outlets as possible in order to grow the brand and increase sales. To date, we have been carried in three lacrosse retail stores: Sportstop, Lacrosse Unlimited and Lax Coach Locker. In order to grow the number of our retail partners we have decided to work with #CoPilotAi over the next six months to create and manage a LinkedIn message campaign. How exactly does this work, you might ask.
In summary; the CoPilot AI software integrates with a LinkedIn app called Sales Navigator. The two apps will work together to create a highly targeted list of people who have active professional profiles on LinkedIn. Once a list is created, automated messages will be sent asking for a connection request. If a request is accepted, Flip Goalie is notified and it's on us to move the relationship forward.
We are truly excited to see how this works and hopeful we will see some value in return.
Wish us luck because we need to get things moving in the right direction. Updates on our progress will be posted here on a regular basis.